Bottlerock's Adam Fleischman is mulling over a second location for his popular Umami Burger, this one closer to the hipster hoards who adore it in Los Feliz. Eater L.A. reports that last's Sunday's demise of Cobras and Matador's on Hollywood Blvd. will be a gain for Umami, who continue to churn out new, though less inspired-sounding burgers like a lamb spinach burger and turkey miso burger. With two Bottlerocks and an expanding burger outlet, is Fleischman, like Cobra's Steven Arroyo who opened and shuttered many eateries in the last few years, possibly expanding too fast?
The Shutter: Cobras and Matador's Again [Eater L.A.]