Jamie Oliver’s Plan to Change the World

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Jamie Oliver Photo: Really Short via Flickr

British celeb chef Jamie Oliver is a winner of this year's TED Prize, which grants recipients $100,000 and a platform to express "one wish to change the world." Oliver, who recently wept when fat Americans refused his dieting advice, said this: “I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.” So how's that going to happen?

The Naked Chef laid out a full grassroots program to attack the current "catastrophe" of obesity through community kitchens, supermarket ambassadors, and "food theater trucks" that will teach kids and families how to cook. Oliver has also posted an online petition pushing for changes in the way we eat. He plans to bring the document to the White House and take on corporate America, but only after his show, naturally called "Jamie Oliver's Food Revolution" airs on ABC.

Bad diet shortens life spans, raises health costs, says Jamie Oliver [CNN]