Empire Building

The Counter Tries to Conquer the World

Photo: The Counter

Santa Monica-born build-your-own-burger chain The Counter is expanding to nine new locations. The proliferation begins this spring with a new West Hollywood location at Sunset and Fairfax and two new Counters in O.C., followed by openings in the Miami Airport, Las Vegas, Saudi Arabia, and points in between. The growth shows the restaurant reaping rewards/risks from its franchising, so you could possibly have one too if you have an extra $750,000 to $2,447,000 sitting around. [Chain Leader]

The Counter Tries to Conquer the World