Calbi Truck
Photo: Hadley Tomicki
Kogi might be the name that launched a thousand food trucks, but it’s Calbi that continues the aggressive eastward expansion of Korean tacos. The company reports that 1500 Calbi tacos were given away at Austin’s South by South West Festival, part of a marketing strategy through iPhone that gives the franchised brand increased familiarity outside of Cali. Like most people, we like Kogi better, but at this point won’t be surprised when our mid-country cousins start chatting about Calbi first. [Yahoo! Finance]
