PreferDine.com Launching Thursday

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Photo: Prefer Dine

PreferDine.com plans to launch a new site aimed at diners seeking deep discounts at "the most sought-after tables." The site is striking at the niche BlackBoard Eats helped fill with its launch last fall, only with a snobbier focus. A photograph of Melisse sets the tone on its under-construction website, while an advertisement in Los Angeles Times Magazine announces it for "the foodie elite." [Prefer Dine]