Why You Can't Find a Kogi Brand Gochujang

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Roy Choi Photo: Tatiana Arbogast

"If anybody knows me by now I have the biggest food concept that ever hit in the last 10 years and I don't even know how to reproduce it. If Kogi had fallen into the hands of anyone else, you would probably be seeing bottled sauces and that kind of stuff, but I'm not that kind of guy." Roy Choi, who would like to start a Chego food truck and bring A-Frame to the Silver Lake/Echo Park area. [Eater]