Pressed Juicery Sets Down Roots in West Hollywood

Pressed Juicery's panoply of panaceas

Having successfully launched in 2010, Pressed Juicery opened a third location of its fresh pressed juice store yesterday, smack dab in the shuffle of West Hollywood's Santa Monica Blvd. A grand-opening is planned for next Tuesday evening with Samantha Ronson spinning; a logical move considering how proud this chain is of its celebrity clientele, which includes stars like Frodo Baggins, G.I. Jane, Kerry Washington,and Zooey Deschanel. Juice is what the stars are coming for. Now, how far will they go to get it?

The brand hydraulically presses produce into 100% raw, unpasteurized juice for categories like "Roots" and "Detox," in a selection of cleansing tonics intended to supply one over a three-to-five day cleanse. Such flavors as almond milk and strawberry-apple-lime are available both to buy and take out, or to pre-order online and pick-up. The company maintains that it is not about trends, but designed to cut out the B.S. and supply customers with vital nutrients by way of the juice. With existing locations in Brentwood and Malibu welcoming this West Hollywood newbie into the fold, the shop seems to have a firm grasp on who its market is. See all the juicy options online.

Pressed Juicery, 8714 Santa Monica Blvd. West Hollywood. 310-477-7171.