99 Cents Only StorePhoto: SocialWoodlands/Flickr
Ferragamo, Gucci, Chanel, and soon, discount groceries for the 99%. Yes, the 99-Cent Store chain is hoping to establish a budget-friendly beachhead on Rodeo Drive, with the company's president confident that he "would certainly sell significantly more product at our 99ยข Only Stores than any other merchant on Rodeo Drive," even if it takes a roughly two thousand rings of the register to rival the value of a single handbag at Fendi. Anyway, here goes the neighborhood, right Muffy? [HuffPo]


