Pasadena's Fresh 'n Easy will welcome a Carrotmob tomorrow at noon, as environmentally-minded shoppers plan to reward the store for embracing zero ozone emissions freezers. A Carrotmob is basically any retailer's dream, a swarm of people who support the business by spending a wad of cash in exchange for the company doing a good deed. It's sort of like a bribe to force corporations to be less evil. Speaking of bribes, the Mob is enticing more people to show up by offering free Ben & Jerry's ice cream, door prizes, a sustainable product treasure hunt, and a free raffle for an XBox. To keep the exchange ever positive, Fresh n' Easy will also plant a tree for every product sold. Best of all, there's no purchase necessary to just hang out with some freaks over free ice cream. [Facebook]
Most Viewed Stories
The Ridiculous Rise of Viral Food and the Great Line Apocalypse
After a Breakup, Who Gets to Keep the Favorite Restaurant?
The Best NYC Restaurants for Groups
Even Danny Meyer Hates When Servers Ask, ‘How Is Everything?’
Here Are the 2016 Michelin Stars for New York City
Latest News from Grub StreetAfter a Breakup, Who Gets to Keep the Favorite Restaurant?
"The owner said, 'You were always going to win the coffee shop. I like you better.'"Congress Will Finally Outlaw Seafood Caught by Slaves
Obama is expected to sign a bill that closes an 85-year-old loophole on forced labor.World’s Best Town to Install Public Beer Fountain
Local officials opted for this over fixing their water supply.David Waltuck’s Élan Will Close at the End of February
Seafood sausage evoked the wrong kind of nostalgia.Grub Street’s Restaurant Power Rankings: That Week April Bloomfield and Mario Batali Both Opened New Restaurants
Find out where to eat in our weekly ranking of the city's most-buzzed-about restaurants.Top Chef Recap: Champagne Salads and Strawberry Dreams
“Do you want to put, like, salt on these onions?”Whole Foods Debates Adding In-Store Tattoo Parlors to Its New Chain
It's the grocery giant's latest attempt to be "hip."Judy Greer Loves Leftovers and ‘Toast Situations’
"I feel like I eat like a college student."One of Brooklyn’s Favorite Chefs Is Headed to a Meal-Delivery Start-up
Johnathan Adler will leave Franny's at the end of March to take over as the culinary manager of Blue Apron.Why Do Starbucks’s Valentine’s Drinks Contain Something Called ‘Chocolatey’ Chips?
Turns out the FDA doesn't recognize the ingredient as "chocolate."
That's the question Adam Platt and Alan Sytsma debate in the newest episode of the Grub Street Podcast.Craft Breweries Mailed Peyton Manning Beer That Isn’t Budweiser
The Brewers Association is staging an intervention over his subpar beer preferences.Brooklyn Will Get Its Own Breaking Bad Coffee Shop This Year
" ... This isn't a theme park, but a unique coffee shop with just hints of the TV show."Someone Paid $96,000 for a Bottle of McDonald’s Special Sauce
The only bottle available to the public in the U.K., or something.11 Last-Minute Valentine’s Gifts for NYC Food-Lovers
Halva worth splurging on, American charcuterie, wine to celebrate with, and more inspired options.So Burger King Is Going to Sell Chili Dogs Now
Seems a little incongruous.Misguided Maker of Skittles and M&Ms Swears Off Artificial Dye
What would Willy Wonka think?There’s a Subway Sandwich Shop Every 5 Frickin’ Blocks in Manhattan
That's probably too many.What Went Wrong at Bark Hot Dogs?
The popular Park Slope spot surprised everyone when it closed this month. Owner Joshua Sharkey explains what happened and why he made the decision.The Dumpling Emoji Is Under Official Consideration
Potatoes, avocados, pancakes, and even whiskey are in there, too.