Umami Ubiquity

Umami Burger Launching Irvine Location

Umami Burger
Umami Burger Photo: Yogma/Flickr

Umami Burger is setting sights on its fourth Orange County location, with the announcement that the Japanese-kissed burger joint will open in Irvine sometime before the end of 2013. Umami, which is in the throes of a national expansion to Miami and Manhattan, will take space within The Irvine Spectrum amphitheater as the fourteenth location in the series, serving a greatest hits selection from the standard Umami menu, as well as a specialty burger inspired by the community. We’re not exactly sure what an Irvine burger might consist of. Adam Fleischman’s creation already has a prominent Asian influence, but it remains to be seen whether it could offer a sly nod to notable natives like the affable Will Ferrell or the creepy Ayn Rand Institute. Given the relative affluence of the student-heavy region, we’re thinking maybe a Benz logo branded in the bun wouldn’t be too out of place. Guess we’ll learn the (objective?) truth when Umami Irvine opens later this year.

Umami Burger Launching Irvine Location