From April 22-28, La Monarca Bakery will give back to help save its namesake. All four locations of the prime panaderia will raise funds through its "Cakes For a Cause" campaign to benefit the ECOLIFE Foundation and its efforts to protect monarch butterfly populations in Michoacán, Mexico. According to the restaurant, this year saw the biggest dip in Mexico's butterfly populations since 1976, a colony depletion that Ecolife executive director Bill Toone calls tragic, claiming, "Never have there been so few butterflies in Mexico." Starting on Earth Day, the bakery will donate 10% from the sale of all of its cakes to the organization. La Monarca will also be giving kids and families free pages to color featuring butterflies in their habitats.