Rita's, a representative of the Philadelphia phenomenon of water ice and custard, is now open in Redondo Beach. This first unit in a planned West Coast franchise expansion soft-opened yesterday with 60 fruity and creamy flavors of frozen ice, along with milk shakes, pretzels, and old fashioned frozen custard in flavors like vanilla, chocolate, and strawberry, available in sundaes or topped with gelati. These extra additions, on top of the chain's signature offerings, bode better for its long-term success following the short-fated aspirations of Rhode Island's Del's to spread frozen lemonade through the state. Rita's will soon turn its attentions towards an address on Santa Monica's Main Street, and is giving away free small ices to South Bay customers coming by today.
Rita's Ice, 403 North Pacific Coast Hwy. Suite #101. Redondo Beach; 424-247-7511.