Burger King announced Wednesday that it’s adding hot dogs to its menu later this month, a perplexing addition that makes more sense if you consider its timing: about ten months (plenty of time to conduct a test phase) after the chain’s majority owner, 3G Capital, acquired Oscar Mayer. BK says its new “Grilled Dogs” will be sold in two varieties at all 7,100 U.S. locations: one with the standard fixings of ketchup, mustard, onions, and relish; and another gussied up with chili and cheese.
Burger King will be the largest chain in the country to sell hot dogs, an area of food service usually relegated to 7-Elevens, food-cart operators, and the roaming vendors at baseball stadiums. Interestingly, national hot-dog sales have been on the wane lately, perhaps having something to do with the fact that people are looking for more transparency in their food, and hot dogs, even ones made with all beef, are mystery meat incarnate. Even still, they sound better than “fiery chicken fries.”
[USAT]
