Marketing Gimmicks

Now L.A. Has Its Own Caviar ATM!

The Caviar ATM
The Caviar ATM Photo: B.H. Caviar

We’re pretty sure a gold-plated cargo-plane accidentally dropped these things while trying to reach Dubai. Yes, L.A. now has three of its very own caviar ATMs, provided by Beverly Hills Caviar. Penny-pinchers can swipe their credit cards for a caviar spoon made of mother of pearl and buy black truffle salt for $20, while ballers can make it rain roe by scoring Imperial River Beluga at $500 an ounce. The ATMs can currently be found at the Westfield mall in Century City, Westfield Topanga, and The Burbank Town Center. And unlike Sprinkles’ cupcake dispenser, which inspired this opulent ATM after launching back in March, we’re pretty sure this one is Honey Boo Boo-proof.

Now L.A. Has Its Own Caviar ATM!